Our Story

VKTR started with a problem celebrity makeup artist Anthony Pazos ran into backstage over and over: concealers that either sat too heavy on mature skin, or brightened dark circles for an hour before creasing into every fine line by noon.

After years of styling red carpets, tours, and television — including LA Hair, the Kardashians, Beyoncé's Super Bowl 50 halftime show, and One Direction — Anthony started formulating his own concealer. Not a full line, not a trend-chasing launch, just the one product he actually wanted in his kit.

That product became VKTR: a 2-in-1 concealer-foundation built around light-reflecting particles, with clean, skin-conditioning ingredients worked into the base so it wears more like skincare than a mask.

“Many of my celebrity clients — including myself — are getting older,” Anthony says. “So I made this for us.”

Every order includes a shade match from our 60-second quiz — set once, applied automatically to everything else you add to your order — plus a 14-day trial of Anthony's Ageless Beauty Program, the same step-by-step application method he uses on his celebrity clients.