The Concealer Celebrity Makeup Artists Don't Want You to Know About

If you've watched a red carpet in the last few years, you've seen Anthony Pazos's work — even if you didn't know his name. He's the artist behind the glow on LA Hair, the Kardashians, Beyoncé's Super Bowl 50 halftime show, and One Direction's biggest tours.

What most people don't know is that Anthony has spent years frustrated with the same problem every artist runs into backstage: concealers that either sit too heavy on mature skin, or brighten dark circles for an hour before creasing into every fine line by noon.

So a few years ago, he started formulating his own. Not a full line, not a trend-chasing launch — just the one product he actually wanted in his kit. That product became VKTR.

Built Around One Idea: Light, Not Just Coverage

Most concealers work by physically covering what's underneath. VKTR does that too, but the formula is built around light-reflecting particles that soften the look of dark circles from the first swipe — the same trick Anthony has used backstage for years, just bottled.

It's also formulated as a 2-in-1 — concealer and foundation in the same stick — with clean, skin-conditioning ingredients like squalane, jojoba seed oil, and vitamin C worked into the base, so it wears more like skincare than a mask.

Made With Mature Skin in Mind

“Many of my celebrity clients — including myself — are getting older,” Anthony says. “So I made this for us.” That shows up in the formula: buildable without settling into fine lines, and finished enough to wear alone on a low-maintenance day, or layered under a full face for something bigger.

The Part That Actually Matters: Getting Your Shade Right

A product this good is only as good as the shade match. That's why VKTR built a real shade-matching quiz instead of a generic size chart — skin type, tone, and undertone, all mapped to a match in about 60 seconds. Once it's set, it carries through checkout and every add-on automatically. You're never asked to guess your shade twice.

Every order includes a 14-day trial of Anthony's Ageless Beauty Program — the same step-by-step application method he uses on his celebrity clients, broken down so you can actually follow along at home.

Ready to see your match?