Our first gift
Matched 2×
$0
~0people who can see again*
VKTR Vision
VKTR's giving initiative, helping people around the world see again.
With a focus on
Beauty is in the eye of the beholder
Everything we make is about how you see yourself. So we want to help more people simply see. Through VKTR Vision we give $1 per order to Seva Foundation, a nonprofit that helps people who are going blind from cataracts see again, with a surgery that often takes about 15 minutes.
See what we've given
VKTR Vision giving report
2026
VKTR Vision
Giving Report
$1,500
To Seva, with the match
~30
Sight-saving surgeries*
On October 31, 2026 we made our first gift to Seva: $750, roughly a dollar for every order since we relaunched in August. It landed on the last day of Seva's World Sight Day campaign, when gifts were matched dollar for dollar, so it became $1,500. Here is the receipt, with our personal details blacked out.
View receipt*By Seva's estimate that a $50 donation provides sight-saving surgery to someone in need.
Why Seva
The joy through the service
“Seva” is Sanskrit for selfless service. Here is how it found us.
Ryn Taylor
Founder, VKTR
Ryn has long been inspired by the teacher Ram Dass. When we looked for a cause that fit a brand about how women see themselves, his Seva was the obvious choice.
Ram Dass
Seva co-founder
In 1978 Ram Dass helped found Seva with Dr. Larry Brilliant, Wavy Gravy and a group of doctors and activists. For years he raised money for it through his talks and benefit concerts, including the Grateful Dead's first Seva benefit in 1979.
Seva today
Countries
Seva works with local hospitals and eye-care programs in 20 countries. In its 2025–26 year, Seva-supported programs performed more than one million cataract surgeries.
“The joy through the service”: Ram Dass, as quoted by Seva Foundation.
Discover how
How sight comes back
Cataracts cause about half of the world's blindness. Most of it can be fixed.
The cause
A clouded lens
A cataract clouds the lens of the eye until the world fades out. It is the leading cause of blindness, and it is treatable.
The fix
A short surgery
Surgeons replace the clouded lens with a clear one, in a procedure that often takes about 15 minutes.
The cost
About $50
Seva says a $50 donation provides sight-saving surgery to someone in need, through local hospitals it supports.
VKTR is an independent supporter of Seva Foundation (EIN 38-2231279). Seva does not endorse our products. Figures are Seva Foundation's own.